How To Price Photography & More
EP 38 | Perceived Value, Workflow, Finding Your Vision & More w. Photographer Phillip Thurston
Photography is a beautiful art form that has the power to capture moments, emotions, and memories in time. For those who are passionate about photography, it can also be a rewarding career. However, one of the biggest challenges that photographers face is figuring out how to price their work. In this podcast episode, I spoke with Phillip Thurston, a professional photographer with over a decade of experience, to discuss this topic in-depth.
Phillip started off by discussing his journey into the world of photography. He talked about how he initially started out as a graphic designer, but his love for photography eventually took over. He shared that he was drawn to the idea of being able to create something that would last a lifetime and be cherished by his clients.
One of the biggest takeaways from our conversation was the importance of fine-tuning your workflow. Phillip emphasized the importance of having a streamlined process that is efficient and effective. He shared that this can help you save time and money, which ultimately allows you to price your work more competitively.
Pricing is always a sensitive topic for photographers. Phillip shared his perspective on the perceived value of your work. He emphasized that it is important to understand that clients are not just paying for the final product, but for the entire experience. This includes the initial consultation, communication throughout the process, and the final product. He encouraged photographers to be transparent about their pricing and to educate their clients on what they are paying for.
We also talked about the struggles that photographers face, particularly when it comes to pricing their work. Phillip shared that one of the biggest challenges is figuring out how to value your time and expertise. He encouraged photographers to be confident in their abilities and to not undervalue their work.
Lastly, we discussed the changes that have occurred within the photography industry over the years. Phillip shared that there has been a shift towards more authenticity and realness in photography, as well as a greater focus on social media and online marketing.
Overall, this episode provided valuable insights into the world of photography pricing. It emphasized the importance of having a streamlined workflow, being transparent about pricing, and valuing your time and expertise. If you are a photographer struggling with pricing your work, this podcast episode is definitely worth a listen.
Read More About Perceived Value Pricing Below
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